Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.

MODULE: DIGITAL MARKETING
TOPIC: EC302 – EMAIL MARKETING
Speaker 1 – Cheah WeiXin, Assistant Marketing Manager, Exabytes
Speaker 2 – Felix Choo, Founder & Executive Director, Stelix Media Solutions Sdn Bhd

About this class

Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans.

Despite the rise of social media and unsolicited spam email (which is never a good marketing strategy, by the way), email remains the most effective way to nurture leads and turn them into customers.

Email is simply the best way to make sales online.

We bring you experts from the world of e-commerce to share with you helpful tips and knowledge that you can use in your e-commerce business.