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EC204 2021 Product Branding Strategy

EC204 2021 Product Branding Strategy

  A successful brand is always well-defined and relevant to the market. You might wrongly assume that if you have a tagline, logo and business card, your branding is complete. The process of branding is complete only when you have carefully defined and considered...
EC203 2021 – Customer Relationship Management

EC203 2021 – Customer Relationship Management

Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and...
EC202 2021 – Logistic & Fulfilment

EC202 2021 – Logistic & Fulfilment

Managing logistics is the greatest challenge for any e-commerce company. With the advancements in e-commerce, even the logistics industry is witnessing innovation and implementing technological support to cater to such high demands. As an ecommerce business owner,...
EC201 2021 – Payment Gateway & E-Wallet

EC201 2021 – Payment Gateway & E-Wallet

  What is a Payment Gateway? A payment gateway is the online equivalent of PoS machines. That means, essentially, that a gateway works as a bridge between the website and the card acquirers or banks, providing the technical solution that authorizes card payments....
EC105 2021 : Cross Border E-Commerce

EC105 2021 : Cross Border E-Commerce

  Every day, millions of purchases are made online and a humongous number of products are delivered to end customers across the globe. Going a step further, technology has made it possible for consumers to buy products from foreign retailers and manufacturers....