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Pricing Strategies

How much should you charge for a new product? Charge too much and it won’t sell—a problem that can be fixed relatively easily by reducing the price. Charging too little is far more dangerous: a company not only forgoes significant revenues and profits but also...

Price War – Don’t Compete on Price

” Hi Evan, ”competing on price is a recipe for failure” why is that? I have a guest house in Pretoria, and whenever we lower our price, we get more sales. As soon as we increase our price we get so much resistance that we got to lower the price...

How to Overcome the Price War

“Hi Evan, great video, and I as you, believe in the power of belief. I strive to bring that into my everyday to help separate me from the competition. I’ve run into a road block as of late. In my industry 2-Way Wireless (Wireless Technologies) it’s...

Self Hosted vs Hosted Website

One difficult decision that many small business owners face is whether or not they should pay monthly fees to have their website hosted on a platform that’s maintained by a website solutions provider, or whether they should download web software and host the...