Pengurusan Produk memudahkan produk atau perkhidmatan suatu perniagaan untuk dihantar kepada pelanggan. Ia merupakan keseluruhan pengalaman yang dihadapi oleh para pengguna, dari memilih produk sehingga ketibaan produk ke pengguna itu, dan merangkumi keseluruhan proses menjual dari penyumberan produk ke penghantaran jarak terakhir.
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