Comparing SEO or Google Ads, previously known as Adwords, is like comparing apples to oranges – both help to get your brand on the SERP in front of prospective customers. SEO works to get your site higher in the organic rankings so that you rank for customers typing queries applicable to your content.

Ads allow you to target particular keyword phrases and then create an ad that promotes your site and content for those using those keywords.

Both of these channels can help enhance your overall visibility in Search, but it is important to remember that trying to determine which is best is like comparing apples to oranges.

A strong and lasting digital presence requires brands to use both channels and craft a strategy that can employ the two together to maximize the online potential of the brand.In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about.

We bring you experts from the world of e-commerce to share with you helpful tips and knowledge that you can apply for your e-commerce business.

Key takeaways
-How to leverage Google; SEO & Google Ads
-How to use Google Marketing to reach out to a wider audience, gain traffic, awareness and conversion.
-What are the recommended tools for Google Marketing?
-How do I make money with Google Marketing?

Agenda
Introduction to Sidec
Speaker 1 – Charles Gregory from Digital Marketing Consultancy Sdn Bhd
Speaker 2 – Dr. Vijay Rajan T from Max Leads Tech
Speaker 3 – Vincent Tong from Printcious