29 July, Shah Alam – Realising the need to embrace the fashion industry as part of digitalising local SMEs and startups, Selangor Information Technology and Digital Economy Corporation (Sidec) announced their Top 16 candidates for their first-ever Selangor Fashion Accelerator 2022 in an opening ceremony graced by Datin Seri Masdiana Muhamad, Spouse of Dato’ Menteri Besar of Selangor and President of Selangor Women’s Welfare and Charity Organisation (Pekawanis).
Serving as a platform to spearhead the digital transformation of Selangor as ASEAN’s digital hub, it is clear that Sidec always has its community in mind to ensure they are provided with proper training materials and exposure to prosper their businesses.
Modest Fashion Now A Wardrobe Essential
In a multi-racial country like Malaysia, the fashion scene has changed dynamically as we witness the evolution of the Malaysian modest fashion into what it is today. It exudes chic, style and elegance while still retaining the unique flair of modest designs anchored upon Southeast Asian cultures.
This 2-month intensive programme seeks to help Malaysian startups and SMEs create sustainable ecosystem for talents in the modest fashion sector by offering engaging experiences that will raise brand awareness in the marketplace and industry which will include specially curated workshops and mentoring sessions led by renowned fashion industry professionals.
Additionally, the programme also gained major support from Malaysia’s well-known music icon and businesswoman, Dato’ Sri Siti Nurhaliza and other notable fashion entrepreneurs like Rasta Rashid, Leslie Variyan and Wong Lee Leng.
“Since there aren’t many accelerator programmes exclusively for the fashion industry, Sidec is stepping up to support emerging fashion businesses in growing their revenue and investment prospects. Giving business owners a chance and platform to share their ideas and creativity is a component that motivates these entrepreneurs to be bold and confident about what they want to explore and present,” said Yong Kai Ping, CEO of Sidec in his welcoming remarks.
Conducted via a hybrid class style (online and offline), the programme covers modules such as pitching fundamental skill, product-market-fit, brand identity or brand DNA, innovation of textile, fundraising sharing session and IP/trademark.
The top 16 shortlisted fashion entrepreneurs will get access to benefits such as RM948 worth of SQL account, RM588 worth of SQL payroll, RM600 worth of Sprii Commerce Light & Easy Package and Pingspace starter package.
All 16 candidates will receive training from 1 August to 23 September, and only six will be chosen to pitch to investors and industry partners on the Demo Day, which will take place on 8 October 2022 at Pitch@Selangor 6, in conjunction with the 7th Selangor Smart City and Digital Economy Convention (SDEC). Best of all, victors may receive potential investment opportunities from The Hive Southeast Asia and Permodalan Negeri Selangor Berhad (PNSB).
The top 16 candidates of Selangor Fashion Accelerator 2022 are:
| No. | Company Name | Brand Name |
| 1 | AYAYU SDN. BHD. | AYAYU |
| 2 | JK SIGNATURE SDN. BHD. | Jay K Fashion |
| 3 | KHATAM FESTIVE APPAREL SDN. BHD. | KHATAM FESTIVE APPAREL |
| 4 | KHALIDZA RESOURCES SDN. BHD. | POYA Light |
| 5 | BAMBINA BAMBINO CLOTHING | Bambina Bambino Clothing |
| 6 | BUJINS L BATIK SDN. BHD. | BUJINS |
| 7 | TOTOMI BASICS TRADING | Totomi Basics Trading |
| 8 | TOLMI APPAREL | Tolmi Apparel |
| 9 | ARUNSAYFULL ENTERPRISE | ARUNSAYFULL |
| 10 | KALIMA GROUP TRADING (M) SDN . BHD. | KALIMA TEXTILE |
| 11 | BATIK TEKTURA RESOURCES | batikTEKTURA |
| 12 | QIBLAH ENTERPRISE | Hoor |
| 13 | SAHASANA FASHION DESIGN SDN. BHD. | Sash |
| 14 | KUSUMA ENERGY SDN. BHD. | THEINS |
| 15 | REKAAN MIERA ENTERPRISE | Miera Fahmi KL |
| 16 | SYAZWANI IZZATI BINTI HASHIM | S.LEAPITA |
For further information, please visit www.sidec.com.my